Nike Feedback and Evaluation Strategies - 693 Words

Nike Feedback and Evaluation Strategies Figure 1 - Nike Sports Performance Laboratory (Nelab, 2012) Nike is the worlds largest sports and fitness companies, earning fourteen billion dollars in revenue and has one of the worlds most identifiable logos the swoosh (Financial Review, N.d.). Research and development is conducted by the Nike Sports Research Laboratory (NSRL) and is located on the Nike campus in Portland, Oregon. At this facility, Nike engineers study all facets of athletes and their performance to produce models that help them in RD (Hooge, 2011). Nike continues to push the envelope in regards to maximizing athlete performance through the goods they engineer and produce. With some many competitors in the athletic performance equipment industry, imitation is often a common strategy for many companies. Therefore for Nike to maintain its competitive advantage it must invest heavily in research and development, market positioning, and marketing (Buderi, N.d.). Nikes products must stay ahead of the competition in ter ms of quality and design or else they will not have to be able to maintain their differentiation strategy and lose their premium pricing status in the marketplace. Nike is constantly conducting organization research and evaluation management to analyze it position and for use in decision making (Burress, 2011). Not only does the company have access to some of the business worlds top talent, but it also has a staff of professional athletesShow MoreRelatedAssignment For Unit 10 Market Research 1119 Words   |  5 Pagescarry out research 4 Be able to interpret research findings VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance) JD Sports have negotiated a potentially profitable deal with Nike. Nike will supply at lower than normal prices to JD Sports a range of â€Å"Classic† trainers such as the Nike Air Flight Classic if they buy in quantity. 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In 2006 it was estimated that the sport of football was played by more than 265 million people, and continuing to grow (These estimates were up from 2000, estimated 42 million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The historyRead MoreTheory Nike Case Study2727 Words   |  11 PagesAN OBJECTIVE CASE STUDY FOR NIKE COMPANY Present to The Faculty of the Department of Commerce Raffles International College Ho Chi Minh City In Partial Fulfillment of the Requirements For Management Theory and Application By Vu Nhat Nam (Kelvin) Ho Thanh Chung (Andy) CASE STUDY 1 NIKE COMPANY VU NHAT NAM (KELVIN) HO THANH TRUNG (ANDY) Table of Contents I. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pp. 3 II. Objective case question 1 Explain Centralized vs. Decentralized Organizational