Effects of Brand Local and Nonlocal Origin on Consumer Attitudes - The Thesis

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes - The Case of Oil Change behavior of Passenger Cars Owners in Egypt - Thesis Example This is because studying and understanding the consumer behavior and purchasing habit of a group of consumers gives a marketer an idea of what to trade in. There are times that two marketers have traded in the same kind of product. However, one marketer experiences higher patronage than the other. In such a situation, it means that even with the same kind of product they are dealing in; there are some consumer preferences attached to certain aspects of the product. The oil marketing industry in Egypt is one market that has a lot to do with consumer preference for oil products. Investigations have shown that the country of origin of oil product is a major aspect of consideration for consumers. This paper is therefore being written as a research paper to study the consumer behavior of automobile users in Egypt to identify aspects of oil products that they have preferences for and the ones they less have preference for. Specifically, the aspect of oil product to be considered will be country of origin. More specifically, the paper shall investigate factors and conditions that inform their line of purchase and how marketers can take advantage of this line of purchase. Even though works of literature portray general preference for nonlocal products in most Arab and developing countries, the specific country of consideration in this paper is Egypt. Even in Egypt, the line of product to be considered is refined oil product; though the writer admits that there exists preference for other lines of product such as food, clothes and textiles. The general trend and attitude behind the way and manner consumers make purchases of products and services is very crucial to marketers. It serves as indicators for what a marketer should trade in and why. Perner (2009) explains consumer behavior as â€Å"the psychological processes that consumers go through in

Leadership Essay Example | Topics and Well Written Essays - 250 words - 17

Leadership - Essay Example An example of a transformational leader motivating followers is M. Fethullah GÃ ¼len. He has convinced a movement in Turkey promoting a different kind of Islam. GÃ ¼len motivates his followers with education, a promise of peace, and tolerance. He has built education centers world wide. These educational centers are based on the Islam faith, but do not require students to be Muslim. GÃ ¼len teaches of respect among all religions, Christian, Muslim, or Jewish. Dialogue should be shared among all. Many of GÃ ¼len’s student and followers are motivated by the thought of peace between the religions and furthering of education. The vision is also important. Anyone can say they want to go to the moon, but it takes a leader to get followers to build a rocket ship. The vision must be practical and achievable, with benefits for the followers. It might be impossible to those not wanting change, but GÃ ¼len’s vision is achievable. Thousands of Muslims have heeded GÃ ¼len’s cause of non-violence. GÃ ¼len’s followers believe Islam is a religion and a way of life, just like Islamic terrorists. However, his followers believe that terror or forcing Islam on other cultures is morally wrong. GÃ ¼len’s vision is being carried out, maybe not by every Muslim, but by a good following in Turkey. Hopefully one day Muslims can achieve a lasting peace with each other and the world through transformational leaders like